Nowadays, Urban clothing is still a trend of the fashion world as some of the biggest names are still rocking across the world. And so as we enter the year 2024, there are newcomers into the list of favorite streetwear brands to look out for. These brands have unique designs, premium quality materials and have a huge customer base ranging from fashion conscious people to celebrities. Down below, we will break down the Top 10 Streetwear Brands of the year.
1. Supreme
Supreme is still popular in the streetwear scene and partnered with various brands and has been consistent on its launches that has its followers queuing for every release. From their disruptive graphics and outlaw aesthetics, Supreme’s stature remains unchallenged atop the hierarchal throne of streetwear. Whether it is partnership with designer brands such as Louis Vuitton or artists such as Damien Hirst, Supreme always comes up with a twist.
 2. Off-White
Off-White has been named by the creativity of Virgil Abloh – a world-famous master who changed the view on the connection between high-fashion and streetwear brands. The arrow logos and industrial designs of Off-White remain prominent and appeal to people who are into fashion. The brand is associated with urban luxury and often partners with apparel giants including Nike and Levi’s.
3. OVO Clothing
OVO Clothing—the October’s Very Own label, has risen from the ranks to be regarded as a serious player in the high fashion/Streetwear market that blends exquisiteness with everyday city life. OVO which stands for October’s Very Own is not just an apparel line as most people might want to assume; it is a movement that Drake started that embodies both Toronto and international hip-hop. Also from the recognizable OVO owl symbol to the minimalist and high-tech clothing pieces, OVO Clothing drew public attention from celebrities and streetwear brands fans.
4. Iconic Designs and Collaborations
The essence of the OVO success can be attributed to ways in which the fashion based themes are incorporated with functionality. These are the OVO Varsity Jackets, OVO hoodies, and limited edition caps that within the next few minutes of being launched are more often sold out. Extending to other forms of partnership, OVO has been working with Jordan Brand, NBA, and Canada Goose in releasing limited series, which later on became collectors’ items in the secondary market.
Luxury Meets Functionality
OVO’s designs are not only artistic, but they are made of top quality material to serve the intended purpose and at the same time offer comfort. Whether it is their OVO tracksuits, denim jackets that they released a few seasons back or its t-shirts, OVO has been about the quality of fabric and good detailing, making it a brand that resonates with both the collectors of street wear and the regular consumers.
Celebrity Endorsement
One of the strengths which can be identified as contributing to the success of OVO, is its affiliations with the music industry. Drake’s influence and connections helped the company to get the brand to fame and turn it into a celebrities’ favorite label for Travis Scott, Rihanna, and LeBron James. It is the combination of the urban lifestyle and the addition of luxury that defines this brand most effectively as streetwear brands attempt to craft what most do not do as well as this brand.
The Future of OVO Clothing
OVO is set for big things in 2024, as there seems to be no let up in the company’s plans to expand. To add even more importance to the cultural reference of the brand, recently the brand in collaboration with NFL came up with the OVO NFL Varsity Jackets collection. These collections are not just apparel — they are social statements that relate with a generation of fashion enthusiasts that knows the value of exclusivity and creativity. OVO’s collaborations and the brand’s insistence on high quality will ensure its continued market relevance and control of the streetwear market.
4. A Bathing Ape (BAPE)
BAPE or A Bathing Ape is still one of the legends of the streetwear brands industry. Its quality products are camo prints, shark hoodies, and graphic intense clothes that have remained favourites for many years. Sponsored collections with such companies as Adidas, and its continuous impact on the Japanese streetwear scene continuously positions BAPE as a relevant company in the global market.
5. Stüssy
Stüssy has always been one of the first brands to represent streetwear, and thus its impact can hardly be overestimated these days. Today, much more than just a company inspired in the world of surfing and skateboarding is necessary to call it ingrained in the very fabric of streetwear. Some of the brand features that have made Stüssy famous are simple design, fine outerwear, and partnership with Nike and Dior.
6. Fear of God
The fear of God is still influencing luxury streetwear brands dialogue, thanks to Jerry Lorenzo. Familiar with its gigantic forms, hushed tones, and quality tailoring, Fear of God has found its place in today’s saturated landscape. More recently, to establish a well-accessible price range, it created a sub-label called Essentials, in which all the clothes remain luxurious.
7. Kith Clothing
Kith Clothing can be described as one most notable companies in the streetwear brands niche influencing the trends of modern clothing with urban and lush materials. Started as a sneaker store, Kith is now a brand established by Ronnie Fieg, which offers streetwear and trendy designs, as well as has collaborated with huge brands and companies.
 Kith’s Signature Aesthetic
The shoe brands designed by Kith are simple but with striking on them. Kith’s hoodies, Kith sweatshirts and Kith jackets are made of high quality fabric and these products are mostly embroidered in a way that appeals to the elite class of the society. The brand has also not changed its initial direction even though it has ventured into new segments and experimented between sporty inspired fashion to luxury.
Exclusive Collaborations
Another advantage that Kith has is the fact that the brand gets affiliations with some of the big dogs in the fashion and lifestyle industry. Some of the recent associations have been Nike, coca cola, BMW, and many more, and even fashion designers such as Versace. Some of these collaborations have placed Kith in a different league in streetwear which is why every new drop is a highly awaited event within the fashion industry.
Lifestyle Focus
Thus, what puts Kith in a different position to the other streetwear brands is the company’s vision towards making it a lifestyle brand. Kith empire is a varied company that is known with such new products as cereal bars, Kith Treats, where the position of the brand as the holder of the unique and fabulous sense of the culture can be seen. These include its primary stores in New York and Tokyo where the firm has created lifestyle centers where fashion meets food and embrace. It is this that has helped Kith build a culture, a fan base that is not only existing for fashion sake warmth, but product too.
Kith’s Global Influence
In 2024, Kith is even more influential, and the company’s position in the global market is much more robust. Kith’s differentiation of its products by making them exclusive and limited creates a hype which makes it a necessity in every person’s wardrobe including the fanciest streetwear and high fashion. Thus, with the unique quality of the balanced approach to craftsmanship, the cultural significance of its pieces, and the careful selection of the partners, Kith will undoubtedly continue to be one of the leading companies in the streetwear industry.
8. Palace
Palace is a quite young company, which was originally from Great Britain, however, they managed to become rather popular in the sphere of streetwear. They came of age in the 2000s, but if you’re into skate fashion, you know their clothing brand with its provocative graphics and complete sets are still unique today. Adidas and Ralph Lauren have worked several times with Palace and this has allowed the brand to expand its audience while still being considered a ‘streetwear’ brand.
9. Neighborhood
Japan street wear is also complemented by Founders Summit, however the other significant company is known as Neighborhood which was started by Shinsuke Takizawa. Neighborhood is well renowned for its motorcycle and military type production with an edge of street wear. The brand seems to focus on every little aspect it puts out and this seems to separate it from other brands that are being produced today.
10. Chrome Hearts
Chrome Hearts completes the list of ten based in the United kingdom which has a unique and premium edge to the so-called street wear. Chrome Hearts is famous for its gothic inspired silver and leather accessories including jewelry and leatherwear—has become quite popular and appears frequently in movies and on the body of celebrities. The line of clothing that was recently ventured into streetwear apparel shows that it is a force to reckon in the fashion market.
